This programme is divided into 2 years. In year 1 you will complete two cumbersome modules in issues in media and communication and PR and society; whereas in year 2 you will have two modules in strategic communications management and media research design and practice, along with a dissertation.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for investigating this rapidly changing profession.
You will evaluate classic and emerging PR strategies in the Middle East and Gulf and then use research to inform your PR campaign and the measure effectiveness, as well as the wider social impacts. Furthermore, you will look in depth at successful PR campaigns that were implemented across the world and their relationship and/or influence with media.
You will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
The University is a member of the PRCA (Public Relations and Communications Association) which means that once you are successfully registered onto this course you will:
Gain free membership of the PRCA
Have unlimited access to PRCA online training courses
Be able to access a range of networking events, work placements and graduate schemes.
Our Master’s degree in public relations will examine the practical aspect of public relations with theoretical analysis of the media within social, economic and cultural structures and offer students a critical understanding of media, culture and society.
The entry requirements for this course is a Bachelor (Honours) Degree at 2:1 degree in a relevant subject, or equivalent professional qualification
We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.
A master’s degree will help you reaffirm your expertise to the corporate world and potential employers that you possess a high level of knowledge in your field.
People who have completed this course have identified key career destinations as media organisations, news agencies, advertising firms and PR firms.
Please Note: due to regular enhancements of the University’s courses, please refer to Leicester’s own website (www.le.ac.uk) and/or Terms and Conditions (http://www2.le.ac.uk/legal) for the most accurate and up-to-date course information. We recommend that you familiarise yourself with this information prior to submitting an application.