University of Leicester MBA in Marketing – AMBA accredited MBA
The University of Leicester’s MBA in Marketing is an AMBA accredited, Part time MBA degree that provides marketing professionals with the skills necessary to become an adept marketing manager in today’s shifting global business environment.
Study in-depth marketing ideologies, practices and techniques in this Marketing MBA, and cover a wide range of the concepts, issues and challenges faced by marketers in an increasingly digital landscape. Learn effective and sustainable strategic brand management processes and how they underpin brand equity, brand value and competitive positioning.
The Leicester MBA in Marketing combines online with face-to-face learning through annual Leicester Masterclasses and regular residential workshops held at Global Centres. Located in the UK, the Middle East, Southern Europe, East Africa & West Africa, students can broaden their horizons by traveling and studying around the world.
In addition to a broader, general MBA course from the University of Leicester, two other specialisation options are available;
* This information is correct at the time of publishing, but may be subject to change by the University of Leicester
Important notice: For health and safety reasons, Virtual MBA workshops with UK University faculty will be used in the interim, until the current situation stabilises.
Benefits of an MBA in Marketing
The AMBA accredited Part time MBA in Marketing from the University of Leicester will provide a thorough understanding of two key dimensions crucial for marketing professionals; how to manage marketing and supply chain relationships and how to operationalise effective programmes for stakeholder engagement.
Dual qualification:
MBA degree also awarded a Diploma in Strategic Management and Leadership Practice from the Chartered Management Institute (CMI).
Upon successful completion of the CMI qualification, you will also be awarded CMI’s Foundation Chartered Manager status.
The MBA gives you an opportunity to further your prospects by preparing a business plan for a start-up as part of your MBA in Marketing project.The course will allow you to integrate and apply the knowledge, approaches and methods that you have learnt to a variety of case studies and your own managerial and work experiences.
Career Path
The University of Leicester has been recognised as one the best institutions in the UK for its ability to prepare students for working world. Awarded by the Associate of Graduate Recruiters.
All students will have access to careers support from the School of Management Career Development Managers, as well as the University of Leicester’s Career Development Service.
The University of Leicester MBA in Marketing graduates can be found in Managerial and Directorial positions in a wide range of industries.
Progression
Entry Requirements
An undergraduate degree from an approved institution, which is equivalent to a UK Honours Degree; or an acceptable professional qualification, such as CIMA or ACCA.
We also encourage applications from those with either the University of Leicester’s Diploma in Management or the University of Leicester’s Professional Diploma in Management.
At least 3-5 years relevant working experience (defined as having worked in a supervisory, managerial or professional role).
If English is not your first language, you may need to undertake an approved English language test. You can discuss the available options with your personal academic consultant.
Managing and Developing People and Organisations
The module starts with an induction to the programme and introduction to teaching and learning management knowledge and skills. The module covers individual and group behaviours in organisations; general management at operational and strategic levels; leadership in and out of organisations; strategic human resource management system; interpersonal relations and communications; and managing change.
Managing Value Creation Processes from Idea to Market
This module covers managing resources, systems and processes in organisations, including planning and design, production and operations, marketing, and sales/distribution of goods and services; managing innovation, including creativity, intrapreneurial and entrepreneurial behaviour, enterprise development and intellectual property.
Managing Finances and Strategic Decision Making
This module covers financing of organisations, financial management, managerial applications of accounting and micro-and macro-economics; principles and practices of strategy, strategy formulation and planned and incremental approaches to decision making, business level strategy and competitive advantage, corporate level strategy and portfolio management; ethics, corporate governance, social responsibility and sustainability and their impact on management.
Learning and Professional Development Portfolio
When completing the non-credit bearing Learning and Professional Development Portfolio, as you progress through your studies, you will produce a structured collection of evidence and reflection that supports and documents your learning and development. The portfolio is both a tool and a product of learning.
As a tool, the portfolio helps you learn to record, reflect on and take responsibility for managing your development. As a product, the Portfolio allows you to substantiate your CV, job/promotion application, selection interview, or performance appraisal/professional development review to current or prospective employers and to demonstrate continuing professional development for the purposes of membership in or licensing by a professional body.
You will submit your portfolio at the end of each of the first four modules on the programme and will be required to pass the module in order to progress to the final module. You will be supported in your work on the Portfolio by your personal tutor, who will provide you with guidance and regular feedback. Submission of your portfolio is required although you are not required to ‘pass’ it at each stage.
You will then submit your final portfolio as a pre-requisite before progressing on to the Organisational Research and Consultancy Methods module and the MBA Project. A pass grade must be achieved for your Learning and Professional Development portfolio before you can start your MBA project.
Managing International Marketing Communications, Brands and Relationships
This module provides an in-depth engagement with a wide range of current marketing concepts, issues and challenges. The two key dimensions are: how to organise and manage marketing relationships and supply chains in both consumer and business-to-business contexts; and, to understand and operationalise effective programmes for communications, promotion and stakeholder engagement activities. In modern business administration these two dimensions are co-ordinated and implemented through effective and sustainable strategic brand management processes which underpin the basis for the development of brand equity, brand value and competitive positioning.
Managing Finance for Corporate Policy and Strategy
Finance plays a central role in the survival, growth and development of a corporation. It is an essential dimension of most corporate policy decisions and involves an understanding of the practices of the short term and long term capital markets. Alternative sources of finance are associated with different risks, which need to be identified, managed and mitigated when managers make strategic decisions such as whether or not to merge with or acquire another company. Another important set of decisions which require an understanding of finance involves the choice of capital structure and dividend policy. Financial innovation is rapid with new alternative sources of finance coming to the market. Managers, especially of SMEs, need to know about these new sources along with the risks associated with them.
Managing Human Resources Strategically
Many organisations declare that ‘people are our most important asset’, and human resource managers often contend that they take an increasingly strategic role in organisations. However, other organisations have achieved success through business models which emphasise low levels of investment in their workers.
The aim of this module is to examine the extent to which Human Resource Management can be considered to be a strategic business function. Through an examination of the employment relationship, including recruitment and selection, training and development, motivation and reward, and performance and change management, you’ll analyse the different approaches that organisations take to managing their people.
The Organisational Research and Consultancy Methods and the MBA Project consists of two parts:
- You will focus on organisational research and consulting methods
- You will undertake an independent MBA project, which can be an in-company project, business start-up plan or a research inquiry into a specific management or business issue
The MBA Project is a substantial written piece of work and will equate to 60 credits and will be studied over 6 months. You will be able to choose to complete one of the following:
- A live consultancy style study in their company
- Business research
- Business start-up plan
- A traditional dissertation
* Information correct at time of publishing this page, but may be subject to change by the university.
