Bachelor of Arts in Marketing Management Top-up (Online)
This BA top-up course is the equivalent of the final year of a full-time Bachelors degree, delivered straight to your screen via the university’s online learning environment.
During the programme you will gain an excellent understanding of both basic marketing principles and specialist areas such as brand management and international marketing as well as the knowledge of cutting edge developments in the marketing industry including digital media.
Building on your previous experience and skills, you’ll develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations.
You’ll also establish critical, analytical, creative and reflective approaches to marketing.
The programme provides you with the opportunity to develop and demonstrate your knowledge and understanding of marketing and related business subjects, and to develop your practical, critical and analytical skills and attributes.
Engaging and participating in the online discussions will enable you to exchange knowledge and network with fellow participants from across the globe.
In addition to the online learning material, you’ll receive full access to the university’s online library, as well as receive support from module leaders, the programme leader, and the university’s administration team.
On successful completion of this programme, you will receive a full Bachelor degree and will be equipped with industry relevant skills and knowledge preparing you for work in the following areas:
- Marketing management
- Brand management
- Market research
- Public relations
To enter this course you must have either:
- an HND in business/marketing related subject, (or equivalent), or
- have successfully achieved 240 SCQF credits (or equivalent) of which a minimum of 120 credits are at SCQF level 8 (or equivalent), in an appropriate marketing/business / management subject area (i.e. basic understanding of principles in financial accounting, marketing and operations).
The University will also consider mature applicants on a case-by-case basis taking into account recognition of prior learning (RPL) as mapped and appropriate.
Non-standard entry: For applicants without formal qualifications, the University will consider these on a case-by-case basis. In general, 3 years or more relevant working experience will be required.
If English is not your first language, you may need to undertake an approved English language test. You can discuss the available options with your personal academic consultant.
Modules covered on the programme include:
- Strategic Management in a Global Context
- Brand Management
- International Marketing
- Creativity, Innovation and Enterprise
- Direct and Digital Marketing
- Relationship Selling and Customer Value