Masters in Marketing (Distance learning)

University

Overview

As a student on the MSc in Marketing by distance learning, you will develop the required skills to lead in an ever changing and complex global environment in addition to improving your understanding of marketing theories and concepts.

You will be challenged to explore and improve your knowledge in marketing across a range of business contexts including the profit and not-for-profit, industrial, service, financial and consumer sectors within an international context.

Benefits

The result will be a clearly superior ability in the application and the critical evaluation of new marketing concepts and practices achieved in a challenging but stimulating learning environment utilising the latest academic literature and case studies.

Professionally, you will experience a visibly improved ability to evaluate issues and make sound strategic decisions.

Distance learning masters degree program allows an individual to achieve their academic targets and a world-class degree without leaving home and family or putting careers on hold.

Career Path

Graduates from this programme tell us that the MSc in marketing enabled them to swiftly move into senior and directorial roles such as CMO “Chief Marketing Officer”, General Manager, Managing Director, Senior position on the Boards of Directors as well as Brand Manager, Market Researcher, Media Planner, Category Manager and Advertising Strategist.

Progression

Graduates from the MSc in Marketing have the opportunity to further their studies through Doctoral studies such as a DBA – Doctorate in Business Administration or a PhD.

Eligibility

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Entry Requirements

An Undergraduate Degree from an approved Institution and equivalent to a UK Honours Degree

Work experience is not essential but will be considered.

Alternatively, applicants could possess a postgraduate diploma from a relevant institution, or demonstrate 3 years of relevant work experience and submit a personal statement of 500-1000 words detailing relevant work experience and suitability for the course.

English language proficiency – an IELTS Test of 6.5 with 7.0 in writing OR a TOEFL Test of 250 (Computer)/575 (Paper)/90 (IBT) OR

The University of Leicester English Language Test which takes only 90 minutes and is available on demand.

Modules

Foundations of Knowledge and Professional Skills

This formative assessment module introduces you to the virtual learning environment and shows you how to effectively utilise this during your course. It assesses different approaches to learning and helps you to apply these to your own learning experience. Introducing different methods of note taking and methods of critique, it allows you to identify the best approach for you to get the most out of your studies so that you can tackle the assessments with confidence and flair.

Principles and Practices of Marketing

This module will enable you to become familiar with the principles and practices of marketing. Emphasis is given to the long-term or strategic dimension of the senior executive’s tasks and it will also consider the relationship between theory and practice; encouraging students to question the dominant approaches to the subject area.

Marketing Theory

This module will introduce the main theoretical assumptions and debates that underpin the marketing discipline. It will introduce some of the main issues and controversies surrounding marketing theory by revisiting the origins of marketing thought. It will consider how the subject, and its theory, have developed and grown into the discipline that we recognise today. This module also considers the relative value of theory against other types of knowledge and understanding, especially knowledge gained through practical experience. It will also consider several related questions focussing on the nature of theory and the value of theoretical contributions.

Consumer Behaviour

Marketing practice and theory is underpinned by in-depth knowledge of the purchasing and consumption behaviour of customers. Students of marketing need to understand how consumers choose between brands and to develop an ability to research consumer markets. Consumer behaviour can be broadly defined as the processes through which groups and/or individuals, acquire, consume and dispose of goods, services, ideas and/or experiences. Students are introduced and will critically review key consumer behaviour concepts and learn how to apply these concepts. This module seeks to develop an interdisciplinary, theoretically informed understanding of consumer behaviour through an active piece of primary consumer research.

Marketing Research

This module will introduce both the theory and practice of marketing research. In particular it will provide students with a thorough understanding of different approaches to marketing research; an ability to demonstrate both quantitative and qualitative research methods; to be knowledgeable and critical about the tools available to analyse quantitative and qualitative information; to be able to design and undertake marketing research; and to be able to analyse problems and identify opportunities to demonstrate how marketing research is applied in the business world.

Product Policy and Innovation

This module aims to give you an understanding of the role and process of product development in marketing management. It also introduces and explains the concepts and techniques that can be used to analyse innovation and technology policies. Case studies will be used to illustrate individual and corporate behaviour regarding idea generation, R&D, new product development and market launch.

Branding and Communications

This module combines two very popular concepts within marketing studies. In fact, the subject of branding and communications is probably the most popular marketing subject amongst students, practitioners and the public at large today. Brands are considered by some the most valuable assets of a company and for a long time they have been at the forefront of competition based on the benefits that they are thought to bring for companies and consumers alike. Branding, however, does not come free of costs. Strong criticism has been levelled against brands due to their consequences for society and for their effects on individual lifestyles. Furthermore, the world we all live in brings along changes in the way brands are perceived, managed and communicated. This module explores this exciting and intriguing subject in a critical and inter-disciplinary manner paying attention to both managerial and socio-cultural aspects of branding.