University of Hull Online Masters in Digital Transformation
The Masters in Digital Transformation from the University of Hull teaches how to analyse the impact of technology inside an organisation. It focuses on how new technology can affect an organisation’s power dynamics, its structure, how data is exchanged and the impact it has on the working relationships between people. Organisations today are looking to expand their digital operations and use digital technology in effective and meaningful ways and this degree is ideally suited for individuals looking to fill that role.
Studying an Online Masters in Digital Transformation helps build an understanding of the relationship between the environment and the organisation, utilising that knowledge to identify future technologies with the highest potential to optimise business operations and strategy. Learn systems thinking and apply it to analyse problem situations and challenges in different ways.
What you’ll learn from the Online Masters in Digital Transformation
- Identify organisational challenges and opportunities created by disruptive digital technologies
- Analyse data and present it to aid in organisational decision-making
- Digitally analyse social media metrics to segment and classify online customer behaviour
- How to implement cyber-awareness programmes improve organisational resilience towards cyber-security threats
Benefits of an Online Masters in Digital Transformation
The MSc in Digital Transformation degree will examine how new technologies can disrupt operations and create resistances to organisational change that lead to unintended consequences.
Study a broad and deep subject matter of emerging technological domains such as blockchain, AI, quantum computing and augmented reality. Learn to think reflectively about technology, its ethical quandaries and how to create digital strategies that around cyber-security threat prevention.
With a Masters in Digital Transformation, become central in planning, exploring, strategising and executing digitalisation activities within an organisation.
Career options after an Online Masters in Digital Transformation
- Information systems manager
- Cyber-Security Manager
- Digital Tranformation Manager
- Information Systems Analyst
- Information Technology Manager
Entry Requirements – Masters in Digital Transformation
- A minimum 2.2 Bachelor Honours degree or international equivalent. Since this is a conversion MSc, previous subject matter experience is not required. As technology affects all industries, candidates can come from a variety of subject backgrounds and industry domains
- A current detailed CV with your application highlighting relevant professional and/or personal experience
- A personal statement of around 300-500 words.
- An IELTS 6.0 score (with minimum 5.5 in each skill) if your first language isn’t English. An exemption can be made
for applicants that studied in English or currently work in English. Please contact your Higher Education Consultant for more information.
- One professional or academic reference
If your application does not meet the standard entry requirements, you may be asked to attend a short online interview with the Programme Director. On the basis of this interview, and provided that sufficient work experience offsets formal requirements, the Programme Director will make a recommendation to the Faculty about your acceptance into the programme.
Disruptive Technologies in the Digital Economy (30 credits)
- Deconstruct the organisational characteristics that can inhibit digital transformations and apply associated management frameworks and systemic thinking to prevent failures
- Evaluate the sociotechnical and management dimensions of information systems through systems theoretical approaches and know how to apply systems principles consistently
- Review frontier technologies at a sociotechnical systems level and apply a technology affordances framework to evaluate how they can enable and constrain your organisation
- Explore the macro-level challenges that disruptive technologies create for organisations in the context of the digital economy
- Prioritise digital assets and cybersecurity to avoid business disruptions, and design cybersecurity awareness programmes from a management perspective
- Apply systems theory principles in order to differentiate between data and information for decision making and operationalise data distinctions
- Analyse the different aspects of digital strategies and implementation processes in organisations, so as to improve and solve business issues
Critical literature review of a technology, its business potential, and its associated information security challenges (70%)
- This assessment has a dual role: the in-depth exploration of a disruptive technology and its business potential, as well as the information security and ethical challenges the use of such technology might involve.
- You will need to bring these two together in your critical literature review. You can select and explore one disruptive technology in depth, including its business potential and its associated challenges.
A visual component that will deconstruct technology use (30%)
- The second item of assessment is an individual report in which you must demonstrate the ability to evaluate specific aspects of the subject at a greater depth, before making recommendations
Information Management and Visualisation (30 credits)
- Acquire, analyse, and visualise data to reflect on its decision-making potential, the information generated, its relevance and validity, and its synthetic potential
- Evaluate different information visualisation approaches and apply them using software by using sample datasets provided in order to interpret business decision potential
- Learn how to communicate with information visualisation experts and design pathways to information for decision making
- Develop digital literacy skills in performing digital analyses on social media data for classifying online customer behaviour
Business case visualisation (70%)
- An in-depth exploration of a business case or case example through different information visualisation approaches and the development of a corresponding reflection for that business case.
Visualisation exercise (30%)
- A visualisation exercise which could be selected by the module leader amongst a number of different possibilities. It will be accompanied by a brief systems-based deconstruction on the possibilities that data distinctions provide.
Customer Led Disruption in a Digital Era (30 credits)
- Develop insights from digital analysis on social media data about the organisation, its environment and competitors from a customer viewpoint
- Conduct analyses in a manner respectful to privacy by applying anonymisation principles and frameworks
- Establish digital strategies that consider the potential of the organisation, its goals, and the complex dynamic landscape within which the organisation exists
- Evaluate customer insights, articulating the need for change, leading to the implementation of digital transformation on behalf of the customer
Individual assignment (60%)
- The first item of summative assessment is an individual report mapping online journeys of customers, developing detailed personas and analysing the key digital factors which can disrupt customer decision making. This will be related to an industry or organisation of your choice.
Individual PowerPoint presentation (40%)
- The second item of summative assessment is a PowerPoint presentation relating to a strategic digital and social media marketing plan for an organisation leading to a new or enhanced product, service, or business model based on insights gained from social media data. You can present this live via a web app or have it recorded.
Digital Strategy & Innovation (30 credits)
- Apply consistently the concepts, theories, and implications of digital innovation and adoption underpinning implementation and strategies
- Apply knowledge of innovation management to a range of complex situations taking account of intra and inter organisational dynamics and implications for businesses and society
- Assess organisational issues and develop structural perspectives following implementation and adoption of innovation
Consultancy project (50%)
- The first item of assessment is a consultancy-based project which will give you an opportunity to liaise with an organisation, build your knowledge, and apply some of the core concept of the module. This is dependent on availability and could be anchored onto current company-based scenarios or based on well-documented cases in the literature – with both options available to you.
- This consultancy-based project will provide a chance for you to develop an understanding of the real issues and challenges underpinning the implementation process. It will encourage you to think critically and empower yourself as a consultant while taking (and applying) academic insights into the case that you would be looking at.
Reflective report (50%)
- The second item of assessment is a reflective report in which you will demonstrate the ability to evaluate specific aspects of the subject at a greater depth, before making recommendations.
- You will discuss how digital strategies and innovation implementation is undertaken in organisations and how teams collaborate strategically in order to improve organisational performance or solve issues.
Dissertation (60 credits)
- Conduct research that is grounded on the critical review of existing research and the identification of a key organisational problem in the context of digital transformation
- Explore organisational problems through appropriate empirical data collection methods, and communicate these findings effectively
Research dissertation (100%)
- An independent piece of research is traditionally the pinnacle of postgraduate study and allows you to create your own piece of research and design the nature of its output.
- You will be introduced to the different digital themes in the previous modules and be prompted to select a theme that belongs to one or more dimensions of the programme