The white and red background represents the flag of the Emirate of Dubai where Stafford was born in 1993. On the left of the crest, the parchemin symbolises knowledge and a degree certificate on which is written in latin AD MELIORA which means “towards better things” followed by MCMXCIII, the roman number 1993.
Below it, the Staffordshire knot symbolises the birthplace of the founder, Phil Marsh, who named the company. On the right side, the three stars represent the three partners who have been managing the company for the last ten years. Finally below it is the white lion, the national emblem of England where most of our university partners are based.