University of leicester

Brochure Application Form About The University Link to the University


Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher demands from customers and consumers, require more sophisticated marketing. To cope with new and changing market conditions, managers need a greater sensitivity and awareness of the special circumstances now facing them.

Sophisticated marketing management requires a range of knowledge that will build long term relationships with customers. Modern marketing managers rely upon cutting-edge knowledge about consumer behaviour and consumption practices, strategy formulation and implementation, and innovation and new product development.


MSc in Marketing

Awarding Body

University of Leicester


Distance Learning – supported by the University of Leicester online portal Blackboard.

Click here for a preview on how Blackboard works.


The programme is normally studied over a 24 month period but this may be extended to suit individual needs for a maximum period of 48 months.

Entry requirements

  • First degree from an approved university equivalent to at least a UKhonours degree,
  • Three years relevant work experience is preferred.
  • IELTS 6.5 with 7.0 in writing preferred or
  • TOEFL 250 (Computer) or 600 (Paper) plus TWE 4.0 or
  • The University of Leicester English Language Test which takes only 90 minutes and is available on demand.

Education Loan


*ADCB’s Ambition Loan for education is the only financial aid provider that helps you afford to pay for an education you always wanted. To know more or to apply SMS “Eduloan” to 2626.

Please call us on +971 7 2031204, email us on, or browse details of the programme in our brochure.


USD 15,745

Current equivalent in:
  • USD 15,745
  • AED 57,831
  • SAR 59,059
  • GBP 10,185


All fees are payable in USD